Eyeball Helps ServePro Cleanup

Eyeball has recently completed work on commercial spots for fire and water damage restoration specialists ServePro.

A scouting and research unit was dispatched to hurricane and flood affected locations in Kansas, where they captured images of damaged buildings and terrain, as well as reference footage showing the movement of downed power lines and ravaged trees. The photographs and were then used as 2D projections on stand-in geometry and as background elements comped behind green screen-shot talent.

Custom rigs were used—and in some cases custom-built—for vehicles, streetlights with power lines, all done in 3ds Max by Joe Gunn. Camera projections were used for before/after comparisons of damaged wall interiors. Live action footage was tracked with Nuke’s Camera Solver or Syntheyes to marry 3D and 2D projected backgrounds to the talent shot on green screen.

Heavy duty-grade fans and other industrial cleanup equipment used by ServePro teams was modeled, textured and animated in 3ds Max, then rendered and comped in.

Sodtware Used:

3ds Max, Maya, Vray, Nuke, Syntheyes, Deadline

Credits:

Agency: The Buntin Group

Director: Amilcar Gomes

Producer: Bennett Leiber

3D Lead: Joe Gunn

3D Lead: Carl Mok

Compositing: Johan Wiberg

Compositing: Joe Brigati

Compositing: Dan Short

3D Artist: Claire Chang

3D Artist: Jack Simpson

3D Artist: Brendan Coyle

3D Artist: Sergey Polishchuk

Designer: Jason Salo

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ABOUT EYEBALL

eyeball is a creative studio that shapes brands through powerful storytelling, stunning design and insightful problem solving. By embracing client collaboration, eyeball’s award-winning collective of thinkers, writers, artists and musicians efficiently translate brand ethos into engaging narratives and meaningful consumer dialogue, consistently generating quantifiable and powerful results. With 20 years of broadcast and ad agency experience, eyeball executes across a media spectrum that includes live action, design, animation, audio and experiential production.