{"id":2530,"date":"2013-04-12T10:00:28","date_gmt":"2013-04-12T15:00:28","guid":{"rendered":"http:\/\/www.nyc3d.org\/3dwp2\/?p=2530"},"modified":"2014-04-28T12:28:36","modified_gmt":"2014-04-28T17:28:36","slug":"eyeball-servepro","status":"publish","type":"post","link":"https:\/\/www.nyc3d.org\/3dwp2\/eyeball-servepro\/","title":{"rendered":"Eyeball Helps ServePro Cleanup"},"content":{"rendered":"<p>Eyeball has recently completed work on commercial spots for fire and water damage restoration specialists ServePro.<br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/45511015#at=0title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2534\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe-300x168.jpg\" alt=\"servPro_sh07_215_wireframe\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215_wireframe.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A scouting and research unit was dispatched to hurricane and flood affected locations in Kansas, where they captured images of damaged buildings and terrain, as well as reference footage showing the movement of downed power lines and ravaged trees. The photographs and were then used as 2D projections on stand-in geometry and as background elements comped behind green screen-shot talent.<a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2537\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215-300x168.jpg\" alt=\"servPro_sh07_215\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh07_215.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Custom rigs were used\u2014and in some cases custom-built\u2014for vehicles, streetlights with power lines, all done in 3ds Max by Joe Gunn. Camera projections were used for before\/after comparisons of damaged wall interiors. Live action footage was tracked with Nuke&#8217;s Camera Solver or Syntheyes to marry 3D and 2D projected backgrounds to the talent shot on green screen.<a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2542\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe-300x168.jpg\" alt=\"servPro_sh12_020_wireframe\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020_wireframe.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2543 alignright\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020-300x168.jpg\" alt=\"servPro_sh12_020\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh12_020.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2544 alignright\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060_wireframe-300x162.jpg\" alt=\"servPro_sh14_060_wireframe\" width=\"300\" height=\"162\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060_wireframe-300x162.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060_wireframe-1024x554.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060_wireframe.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2545 alignright\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060-300x162.jpg\" alt=\"servPro_sh14_060\" width=\"300\" height=\"162\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060-300x162.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060-1024x554.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/servPro_sh14_060.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Heavy duty-grade fans and other industrial cleanup equipment used by ServePro teams was modeled, textured and animated in 3ds Max, then rendered and comped in.<\/p>\n<p>Sodtware Used:<\/p>\n<p>3ds Max, Maya, Vray, Nuke, Syntheyes, Deadline<\/p>\n<p>Credits:<\/p>\n<p>Agency: The Buntin Group<\/p>\n<p>Director: Amilcar Gomes<\/p>\n<p>Producer: Bennett Leiber<\/p>\n<p>3D Lead: Joe Gunn<\/p>\n<p>3D Lead: Carl Mok<\/p>\n<p>Compositing: Johan Wiberg<\/p>\n<p>Compositing: Joe Brigati<\/p>\n<p>Compositing: Dan Short<\/p>\n<p>3D Artist: Claire Chang<\/p>\n<p>3D Artist: Jack Simpson<\/p>\n<p>3D Artist: Brendan Coyle<\/p>\n<p>3D Artist: Sergey Polishchuk<\/p>\n<p>Designer: Jason Salo<\/p>\n<p><a href=\"http:\/\/eyeballnyc.com\/\" target=\"_blank\">http:\/\/eyeballnyc.com\/<\/a><\/p>\n<p>ABOUT EYEBALL<\/p>\n<p>eyeball is a creative studio that shapes brands through powerful storytelling, stunning design and insightful problem solving. By embracing client collaboration, eyeball&#8217;s award-winning collective of thinkers, writers, artists and musicians efficiently translate brand ethos into engaging narratives and meaningful consumer dialogue, consistently generating quantifiable and powerful results. With 20 years of broadcast and ad agency experience, eyeball executes across a media spectrum that includes live action, design, animation, audio and experiential production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eyeball has recently completed work on commercial spots for fire and water damage restoration specialists ServePro. &nbsp; A scouting and research unit was dispatched to hurricane and flood affected locations in Kansas, where they captured images of damaged buildings and terrain, as well as reference footage showing the movement of downed power lines and ravaged [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lmnews"],"jetpack_featured_media_url":"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/01\/servPro_sh08_261-940x390.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":17,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2530\/revisions"}],"predecessor-version":[{"id":3090,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2530\/revisions\/3090"}],"wp:attachment":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/categories?post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/tags?post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}