{"id":2492,"date":"2013-04-06T09:55:12","date_gmt":"2013-04-06T14:55:12","guid":{"rendered":"http:\/\/www.nyc3d.org\/3dwp2\/?p=2492"},"modified":"2014-04-28T12:29:53","modified_gmt":"2014-04-28T17:29:53","slug":"eyeball-kmart","status":"publish","type":"post","link":"https:\/\/www.nyc3d.org\/3dwp2\/eyeball-kmart\/","title":{"rendered":"Eyeball Has Kmart Wrapped Up"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/63418059?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>For this past 2012 holiday season, Eyeball <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2497\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe-300x168.jpg\" alt=\"W46_LED_TV_000_wireframe\" width=\"220\" height=\"123\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_000_wireframe.jpg 2048w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a>completed a series of commercial spots for retail giant Kmart. Custom scripts and tools both in Maya and 3ds max were used to &#8220;pre-tear&#8221; geometry of gift-wrapping paper. Tearing simulations were created using cloth in 3dsMax.<\/p>\n<p>All animated geometry was baked, pointcached, then brought over<a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2501\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021-300x168.jpg\" alt=\"W46_LED_TV_021\" width=\"220\" height=\"124\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/W46_LED_TV_021.jpg 2048w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a> to Nuke, allowing compositors fast playback of deforming geometry in the Nuke viewport.\u00a0 Live action-shot products were tracked in Nuke; shot sequences were camera projected on stand-in geometry in 3dsMax and Maya. This meant that gift-wrapping paper could be modeled and simulated around shot products, producing realistically <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2506\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028_wireframe-300x168.jpg\" alt=\"3boxes_unwrap_028_wireframe\" width=\"200\" height=\"110\" \/><\/a>accurate reflections on the wrapping paper and precise grading of rendered elements.<\/p>\n<p>Boxes, ribbons, jewelry and bows were custom rigged in 3ds Max and Maya and acted as collision geometry in unwrapping and wrapping <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2509\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028-300x168.jpg\" alt=\"3boxes_unwrap_028\" width=\"200\" height=\"111\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_028-128x72.jpg 128w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>cloth simulations. Additionally, over 50 individual products were comped and projected throughout a Holidays campaign that lasted 60 days.<\/p>\n<div><\/div>\n<div><\/div>\n<div>Software Used:<\/div>\n<div>3ds Max, Maya, Vray, Nuke, Deadline<\/div>\n<div><\/div>\n<div>Credits:<a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2558\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe-300x168.jpg\" alt=\"3boxes_unwrap_047_wireframe\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047_wireframe.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2559\" src=\"http:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471-300x168.jpg\" alt=\"3boxes_unwrap_047\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471-300x168.jpg 300w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471-1024x576.jpg 1024w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471-620x350.jpg 620w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471-128x72.jpg 128w, https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_0471.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div>Agency:\u00a0FCB Draft \/ Chicago<\/div>\n<div>Director:Mark Bellncula<\/div>\n<div>Producer: April Cuneo<\/div>\n<div>3D Lead: Joe Gunn<\/div>\n<div>3D Lead: Sergey Polishchuk<\/div>\n<div>3D Artist: Claire Chang<\/div>\n<div>3D Artist: Anthony Jones<\/div>\n<div>3D Artist: Jack Simpson<\/div>\n<div>Compositing\u00a0Lead: Johan Wiberg<\/div>\n<div>Compositing: Joe Brigati<\/div>\n<div>Compositing:\u00a0Brian Houlihan<\/div>\n<div>Compositing: Jason M Tseng<\/div>\n<div>Designer:\u00a0Bryce Wymer<\/div>\n<div>\n<div>Design\/Animation = Jonny Likiens<\/div>\n<div>\n<div>Design \/ Animation = Ryan Gottilla<\/div>\n<div>Roto \/ Compositing = Alejandro Monzon<\/div>\n<div>\n<div>\n<p><a href=\"http:\/\/eyeballnyc.com\/\" target=\"_blank\">http:\/\/eyeballnyc.com\/<\/a><\/p>\n<p>ABOUT EYEBALL<\/p>\n<p>eyeball is a creative studio that shapes brands through powerful storytelling, stunning design and insightful problem solving. By embracing client collaboration, eyeball&#8217;s award-winning collective of thinkers, writers, artists and musicians efficiently translate brand ethos into engaging narratives and meaningful consumer dialogue, consistently generating quantifiable and powerful results. With 20 years of broadcast and ad agency experience, eyeball executes across a media spectrum that includes live action, design, animation, audio and experiential production.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For this past 2012 holiday season, Eyeball completed a series of commercial spots for retail giant Kmart. Custom scripts and tools both in Maya and 3ds max were used to &#8220;pre-tear&#8221; geometry of gift-wrapping paper. Tearing simulations were created using cloth in 3dsMax. All animated geometry was baked, pointcached, then brought over to Nuke, allowing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lmnews"],"jetpack_featured_media_url":"https:\/\/www.nyc3d.org\/3dwp2\/wp-content\/uploads\/2013\/04\/3boxes_unwrap_047-940x390.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/comments?post=2492"}],"version-history":[{"count":39,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2492\/revisions"}],"predecessor-version":[{"id":3091,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/posts\/2492\/revisions\/3091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/media?parent=2492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/categories?post=2492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nyc3d.org\/3dwp2\/wp-json\/wp\/v2\/tags?post=2492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}